Mi Historia

Hello, I’m Will — also known as El Brujo Arcano — CEO and Founder of Warlock Beard Co. I’m from beautiful Milford, Pennsylvania, and for the past 20 years I’ve worked in the finance industry. But my most transformative journey has had nothing to do with numbers.

Tiene todo que ver con elegir una forma de vivir mejor y más intencional.

This wasn’t a quick idea or a side project. It’s the product of countless hours of research, trial, and passion.

A few years ago, when my daughter was born, I weighed nearly 400 pounds. With two children to care for, I knew I had to make a change — to be there for them and actually enjoy our time together. Through sheer dedication I embarked on a weight loss journey, transforming my diet, exercise habits, and overall lifestyle.

Today I’m proud to have shed over 200 pounds. That transformation didn’t stop at the scale — it changed everything about how I live, what I consume, and what I put on my body.

As I made these lifestyle changes, I began switching to natural products across the board — household cleaners, essential oils, and personal care. For years I had struggled with seborrheic dermatitis and relied on chemical treatments. About two years ago I started exploring natural alternatives, convinced there had to be a better, more holistic way.

I started with a company using high-quality carrier blends and essential oils — and noticed significant improvement in my skin. From there I explored other companies, other products, and gained deep insight into carrier blends, butters, and formulations. I even began experimenting with small-batch natural body washes and facial washes. Eventually, I was able to move away from chemical treatments entirely.

Me di cuenta de que tenía que haber una forma mejor y más holística. Así que la construí.

What truly shaped Warlock Beard Co was the time I invested in the craft itself. I immersed myself in the beard community — researching ingredients, studying their benefits, and testing countless product combinations. Evenings, weekends, late nights. Refining formulas, learning the science behind carrier oils, butters, and essential oils, running test after test until the results felt right.

Warlock Beard Co was born from my love for the Destiny video game franchise, where I play as a Warlock. That name carries something deeper though — the idea of mastering a craft through study, dedication, and a touch of the arcane. My vision is to provide exceptional beard products and natural body care solutions while offering a bit of education and magic for your daily routine.